A web site is nothing but an expensive bit of virtual real estate unless you can get people coming and taking a look at what you are offering on your web site. There are several means of achieving this. One of your primary methods of directing people to your web site is through search engines. Here is a little information about using search engines to generate traffic to your web site.
SEO – Search Engine Optimisation is about getting your web site where it will be seen by people looking for your product or service. It is a long, drawn-out and expensive process. It takes months to years to get to the top of the search engines, which is where you really want to be right now, not this time next year. Right?
PPC – Pay Per Click marketing is essentially a short cut to the top. Instead of having to wait months before your web site crawls its way to the top listings in the search engines, you pay your way there by bidding on the spot. It means you can pay anywhere from a few cents to a few dollars every time someone clicks, depending on the popularity of the key words and the competitiveness of the market for those key words.
A PPC campaign run correctly can also raise your generic listing in the search engines. Meaning that as your advert gets clicked in the paid listings, your link simultaneously gains more popularity in the generic listings, and consequently raises your search engine positioning.
Again, it is a time consuming process, and the rules are constantly changing, which also takes time to keep up with the changes. Unless you have a lot of spare time on your hands, this process is better handed to someone who keeps up to date with changes in the rulings and in the way the market is changing. Web World Marketing can set up your campaigns and run them for you so that you can concentrate on running your business and servicing your customers.
Please refer to the following diagram for examples of top search engine listings on a Google search. Web World Marketing can take care of all your Search Engine needs for you. Please contact us by filling in the form to the right or call us on the phone for an obligation-free quote.
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